Know what works on your display. And what doesn't. Understand how shoppers think . Analyze real data, then launch. Eliminate doubt. POPTIMIZER is display optimization at its most innovative.
Details for POPtimizer Offer in ShopperMarketing Magazine, February 2015
Offer valid for Consumer Package Good Companies whose POP/POSM budget exceeds $5,000,000.00 annually. Purchase Point Design will offer one free display test per company. All stimulus required for the test to be provided by the CPG Company, per Purchase Point Design’s specification (or Purchase Point Design can prepare the testing stimulus for a fee). Purchase Point Design will deliver one free “POPtimizer- Lite” report results per CPG Company. All displays tested will become part of the POPtimizer database. Purchase Point Design reserves the right to accept or reject any entries for the free test, to determine the minimum or maximum amount of free test that will be provided during the offer period, and determine when test results will be made available to clients. Offer valid for inquires through February 28,, 2015. Tests are subject to Purchase Point Design's applicable standard terms and conditions.
Test the power of your display
and optimize it before going to market.
Rollover words below
and explore our methods
POPTIMIZER® taps empirical data to reveal what’s working for your display and what’s not
POPTIMIZER® SCORES DISPLAYS FOR 5 KEY ATTRIBUTES
Does the display have the power
to convert non-customers?
High Persuadability scores due to strong unique structure and good impact. Non-users were intrigued by the ‘Natural’ messaging, presented in a compelling and engaging design format.
How well does the display engage curiosity?
Uniqueness was enhanced by the ‘tear-drop’ structural element – creating a physical honey-drop that stood apart from more traditional square elements. Arguably, the ‘rounder’ form could be used in more places to soften overall squareness of the total unit.
How effective is the display
in communicating the story?
While the top panel and brand were strong starting points for the 10ft view, key messaging on the bottom of the display wasn’t commanding Shopper attention. Messaging needs to be above product in a rearranged header form.
How does the display score in its
ability to attract attention?
Strong use of yellow with a contrasting base produce good Impact scores. Large header copy with complementary graphics ensured synergy between the message and the design, keeping attention fixed on the display.
How easy is it for shoppers to interact with the display?
Multiple product facings unencumbered by any structural elements and with ample padding around the sku produced strong Shopability scores. Some slight perception of ‘crowding’, but not significant enough to adversely affect overall Shopability.
POPTIMIZER® is today’s most robust
technology platform for the display industry
“Innovation is the perfect juxtaposition of opportunity, inspiration and timing.”
Kelley Thornton, CEO, Purchase Point Design
POPTIMIZER® is the technology that the POS industry has been waiting for. It was developed by Purchase Point Design with one purpose in mind; to arm brands and retailers with a way to leverage quantifiable insights— giving display designers the foresight to know exactly what elements of their displays have the greatest power to persuade. All before committing to spend!
Our customers say it best:
"POPTIMIZER ISOLATES AND SCORES ATTRIBUTES HAVING THE MOST IMPACT ON PURCHASING DECISIONS. THERE’S NOTHING OUT THERE LIKE IT."
"THE POPTIMIZER DATABASE HAS OVER 50,000 SHOPPER ATTITUDES AND IMPRESSIONS OF
IN-STORE DISPLAYS. THIS ALONE MADE ME
"POPTIMIZER’S ONLINE SURVEY IS PROGRAMMED AND HOSTED BY A FORTUNE 1000 PROVIDER, ASSURING YOU OF THE HIGHEST QUALITY, ACCURATE, DATA."
"WE’VE SEEN THE DIFFERENCE POPTIMIZER
CAN MAKE; IT’S BETTER TO OPTIMIZE MERCHANDISING BEFORE LAUNCHING A PROGRAM VERSES AFTER."