Know what works on your display. And what doesn't. Understand how shoppers think . Analyze real data, then launch. Eliminate doubt.  POPTIMIZER is display optimization at its most innovative.

Details for POPtimizer Offer in ShopperMarketing Magazine, February 2015

Offer valid for Consumer Package Good Companies whose POP/POSM budget exceeds $5,000,000.00 annually. Purchase Point Design will offer one free display test per company. All stimulus required for the test to be provided by the CPG Company, per Purchase Point Design’s specification (or Purchase Point Design can prepare the testing stimulus for a fee). Purchase Point Design will deliver one free “POPtimizer- Lite” report results per CPG Company. All displays tested will become part of the POPtimizer database. Purchase Point Design reserves the right to accept or reject any entries for the free test, to determine the minimum or maximum amount of free test that will be provided during the offer period, and determine when test results will be made available to clients. Offer valid for inquires through February 28,, 2015. Tests are subject to Purchase Point Design's applicable standard terms and conditions.

Test the power of your display
and optimize it before going to market.

Rollover words below
and explore our methods

PRE-TESTING

SCORE DISPLAYS

IMPROVE SALES

ELIMINATE DOUBT

LEVERAGE INSIGHTS

DISCOVER POPTIMIZER

PRE-TESTING

POPTIMIZER® is the first tool that captures
shopper insights to pre-test in-store displays

SCORE DISPLAYS

We score displays on 5 key metrics: impact, uniqueness, message clarity, shop-ability and persuade-ability. After years of study and testing, these are the scores that resonate most with shoppers

IMPROVE SALES

POPtimizer® research hones in on the attributes with the strongest influence on sales: from visual and language appeal to consumer relevance to how the display moves purchase intent

ELIMINATE DOUBT

Display design professionals know the fundamentals of great displays but have lacked the empirical data to refine and improve design pre-launch—until now

LEVERAGE INSIGHTS

POPtimizer® features an online judges panel. We survey both consumers and display experts who review displays and submit
a set of scores based on key metrics. In-market testing proves that our results are spot-on

POPTIMIZER® taps empirical data to reveal what’s working for your display and what’s not

POPTIMIZER® SCORES DISPLAYS FOR 5 KEY ATTRIBUTES

PERSUADABILITY

UNIQUENESS

MESSAGE CLARITY

IMPACT

SHOPABILITY

PERSUADABILITY

Does the display have the power
to convert non-customers?

High Persuadability scores due to strong unique structure and good impact. Non-users were intrigued by the ‘Natural’ messaging, presented in a compelling and engaging design format.

UNIQUENESS

How well does the display engage curiosity?

Uniqueness was enhanced by the ‘tear-drop’ structural element – creating a physical honey-drop that stood apart from more traditional square elements. Arguably, the ‘rounder’ form could be used in more places to soften overall squareness of the total unit.

MESSAGE CLARITY

How effective is the display
in communicating the story?

While the top panel and brand were strong starting points for the 10ft view, key messaging on the bottom of the display wasn’t commanding Shopper attention. Messaging needs to be above product in a rearranged header form.

IMPACT

How does the display score in its
ability to attract attention?

Strong use of yellow with a contrasting base produce good Impact scores. Large header copy with complementary graphics ensured synergy between the message and the design, keeping attention fixed on the display.

SHOPABILITY

How easy is it for shoppers to interact with the display?

Multiple product facings unencumbered by any structural elements and with ample padding around the sku produced strong Shopability scores. Some slight perception of ‘crowding’, but not significant enough to adversely affect overall Shopability.

POPTIMIZER® is today’s most robust
technology platform for the display industry

  • POPTIMIZER® Personality is a tool we use to gauge emotional impressions; how powerfully the brand is connecting and exactly where design adjustments are needed
  • Over 50,000 shopper evaluations went into the creation of our online database of normative scores – research results that can be applied to your design
  • Meta-data for searchable comparisons – everything from display type to brand, product, category, target, color, graphics and structural elements
  • Proprietary online ‘eye tracking’ data without the need for expensive eye-tacking hardware
  • Robust survey hosting platform and data integrity system – ensures your research data is first-rate
  • Ability to turnaround fully 3-D-rendered design stimulus for research purposes in a matter of days

“Innovation is the perfect juxtaposition of opportunity, inspiration and timing.”

Kelley Thornton, CEO, Purchase Point Design

POPTIMIZER® is the technology that the POS industry has been waiting for. It was developed by Purchase Point Design with one purpose in mind; to arm brands and retailers with a way to leverage quantifiable insights— giving display designers the foresight to know exactly what elements of their displays have the greatest power to persuade. All before committing to spend!

Our customers say it best:

  • "POPTIMIZER ISOLATES AND SCORES ATTRIBUTES HAVING THE MOST IMPACT ON PURCHASING DECISIONS. THERE’S NOTHING OUT THERE LIKE IT."

  • "THE POPTIMIZER DATABASE HAS OVER 50,000 SHOPPER ATTITUDES AND IMPRESSIONS OF
    IN-STORE DISPLAYS. THIS ALONE MADE ME
    A BELIEVER."

  • "POPTIMIZER’S ONLINE SURVEY IS PROGRAMMED AND HOSTED BY A FORTUNE 1000 PROVIDER, ASSURING YOU OF THE HIGHEST QUALITY, ACCURATE, DATA."

  • "WE’VE SEEN THE DIFFERENCE POPTIMIZER
    CAN MAKE; IT’S BETTER TO OPTIMIZE MERCHANDISING BEFORE LAUNCHING A PROGRAM VERSES AFTER."

Optimize your next promotion in eight days or less!

Contact us to find out how you can OPTIMIZE your next POP program.

Call 312.953.4131 or email us below.

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